Privacy Policy

Fresh Figs LLC (“Fresh Figs,” “we,” “us,” or “our”) operates the website freshfigs.co and mobile applications including Simple Gratitude (collectively, the “Services”). This Privacy Policy explains what information we collect, how we use and share it, and your choices regarding that information.

By using our Services you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Services.

1. Age Restrictions

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are under 13, please do not use our Services or provide any personal information to us. If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information as quickly as possible. If you believe we may have collected information from a child under 13, please contact us at legal@freshfigs.co.

2. Information We Collect

2.1 Information You Provide

• Account information: When you create an account, we collect your name, email address, and profile photo through our third-party authentication provider.
• User-generated content: Journal entries, gratitude logs, notes, and other content you create within our applications. This content is stored securely in our database infrastructure.
• Preferences and settings: App configuration, theme preferences, notification settings, and other customizations you make.
• Payment information: When you make a purchase, payment processing is handled by third-party payment processors, including Apple for in-app purchases. We do not directly store your credit card number, bank account number, or other financial account details. We may receive transaction identifiers, purchase history, and subscription status from these providers.
• Communications: If you contact us via email or support channels, we retain the content of those messages.

2.2 Information Collected Automatically

• Usage and analytics data: We use third-party analytics tools to collect information about how you interact with our Services, including pages visited, features used, session duration, referral sources, and general engagement patterns.
• Device information: Device type, operating system, browser type, language preferences, and unique device identifiers.
• Log data: IP address, access times, and referring URLs when you access our Services.
• Cookies and similar technologies: We use cookies and similar tracking technologies to maintain sessions, remember preferences, and gather analytics data. See Section 7 for more details.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Services
• Create and manage your account and authenticate your identity
• Store and sync your content, preferences, and settings across devices
• Process transactions and manage subscriptions
• Send transactional communications (account verification, purchase confirmations, security alerts)
• Analyze usage patterns to improve user experience and develop new features
• Detect, investigate, and prevent fraudulent or unauthorized activity
• Comply with legal obligations
• Respond to your inquiries and provide customer support

We do not sell your personal information to third parties. We do not use your journal entries, gratitude logs, or other user-generated content for advertising, marketing, or training machine learning models.

4. How We Share Your Information

We share your information only in the following circumstances:

• Service providers: We share data with third-party providers who perform services on our behalf, including those providing authentication and identity management, database and content storage, payment processing, subscription management, website hosting, and analytics.
• Legal requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request.
• Protection of rights: We may disclose information to protect the rights, property, or safety of Fresh Figs, our users, or others.
• Business transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
• With your consent: We may share information with third parties when you give us explicit consent to do so.

5. Data Storage and Security

Your data is stored on servers operated by our service providers, primarily in the United States. We implement industry-standard security measures including encryption in transit (TLS/SSL), encryption at rest, access controls, and regular security assessments to protect your information.

However, no method of electronic storage or transmission over the Internet is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of your account credentials.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Services. We also retain information as necessary to comply with legal obligations, resolve disputes, enforce our agreements, and for legitimate business purposes.

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it by law. Aggregated, de-identified data that cannot be used to identify you may be retained indefinitely for analytics purposes.

7. Cookies and Tracking Technologies

We use the following types of cookies:

• Essential cookies: Required for authentication, security, and basic site functionality. These cannot be disabled.
• Analytics cookies: Used by our analytics providers to understand how visitors interact with our Services. These help us improve our products.

You can control cookies through your browser settings. Note that disabling certain cookies may impact the functionality of our Services.

8. Your Rights and Choices

8.1 All Users

Regardless of where you are located, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete personal information
• Delete your account and associated personal information
• Export your data in a portable format
• Withdraw consent for data processing where consent is the legal basis

8.2 European Economic Area, UK, and Switzerland (GDPR)

If you are located in the EEA, UK, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR), including:

• The right to restrict processing of your personal data
• The right to object to processing based on legitimate interests
• The right to data portability
• The right to lodge a complaint with your local data protection authority

Our legal bases for processing your data include: performance of a contract (providing the Services), legitimate interests (improving and securing our Services), compliance with legal obligations, and your consent.

8.3 California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with additional rights:

• The right to know what personal information we collect, use, and disclose
• The right to delete your personal information
• The right to opt out of the sale of personal information — we do not sell your personal information
• The right to non-discrimination for exercising your privacy rights
• The right to correct inaccurate personal information
• The right to limit the use of sensitive personal information

To exercise any of these rights, please contact us at legal@freshfigs.co. We will respond to verifiable requests within 45 days.

9. International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you reside, including the United States, where our servers and service providers are located. These countries may have data protection laws that differ from the laws of your country. By using our Services, you consent to the transfer of your information to the United States and other jurisdictions. Where required, we use Standard Contractual Clauses and other appropriate safeguards for international data transfers.

10. Third-Party Links and Services

Our Services may contain links to third-party websites, apps, or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of every site you visit.

11. Do Not Track Signals

Some browsers transmit “Do Not Track” (DNT) signals. We currently do not respond to DNT signals as there is no industry standard for compliance. We will update this policy if a standard is established.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised “Last updated” date and, where appropriate, by sending you an email notification. Your continued use of the Services after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For GDPR-related inquiries, you may also contact your local data protection authority.